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SUMMARY:Harnessing Social Media for Creating Impact
DESCRIPTION:This workshop will be led by Dr. Julius Wesche and it is designed to equip Postdocs and PhD Students with the skills to effectively leverage social media\, enhancing the visibility and impact of their scientific work while building a strong personal brand within and beyond ISTA. More in details\, this workshop will offer a solid introduction to social media in science communication with focus on Linkedin\, covering key strategies to expand reach\, engage with diverse audiences\, and establish credibility. It will also explore how AI tools can streamline content creation\, from generating engaging posts to optimizing outreach. This hands-on workshop provides a practical setting where participants apply insights\, crafting and refining their own content while experimenting with AI-powered tools for text\, visuals\, and video. Online personal one-on-one sessions will be offered the wek after to up to 10 participants and tailored feedback and strategic advice for long-term social media success and science impact will be provided (30 min per person). About the Instructor: Dr. Julius Wesche has 12 years of research experience at Fraunhofer Society\, Utrecht University\, and the Norwegian University of Science and Technology (NTNU). He is a science communication and social media consultant with 7 years of experience. He delivered over 30 talks and workshops with major institutions across Europe. Founder of the enPower Energiewende Podcast (over 1 Million streams) and the Science Communication Accelerator Podcast (over 50\,000 streams). Author of the book Science Impact – a Researcher`s guide to Social Media\, Podcasts\, and AI”\, to be published by Cambridge University Press in late 2025. \n➕ Optional individual 30-minute coaching session available upon request after training (up to 10 participants). \nRegistration: https://athena.ista.ac.at/node/49446
URL:https://postdoc.pages.ista.ac.at/event/harnessing-social-media-for-creating-impact/
LOCATION:Moonstone Seminar room C\, Am Campus 1\, Klosterneuburg\, 3400\, Austria
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